We partnered with Bang & Olufsen and Kessel Ferrari to host a curated opening aperitif that brought together design, performance, and hospitality. The evening introduced the exclusive B&O Ferrari collection alongside a Ferrari racing car, creating a setting where sound, speed, and craftsmanship took center stage.
Guests explored the collection while enjoying Grüezi’s specialty coffee and signature GRÜETINIs, woven naturally into the flow of the event. The retail space shifted into a social meeting point, encouraging conversation, discovery, and extended engagement.
Open to both invited guests and the public, the aperitif balanced accessibility with curation. By aligning hospitality with product storytelling, the collaboration transformed a brand presentation into a memorable cultural moment.