Have you ever seen a Koenigsegg, let alone nine of them in one place?
During ICE St. Moritz, Grüezi served as drinks experience partner for Koenigsegg for the second consecutive year, delivering a two day activation at Suvretta House. The 2026 edition marked a significant expansion, with nine vehicles on site and Christian von Koenigsegg in attendance. Guests were transported from the frozen lake to the hotel, where choreographed service, espresso martinis, and caviar created a refined and immersive hospitality environment.
Friday was curated for invited guests and partners, while Saturday opened to the public, drawing thousands to see the ultra rare supercars and positioning the venue as a central destination throughout the weekend. The experience brought together leading partners including Carage, Gübelin, Laurent-Perrier, Bang & Olufsen, Bergos, Röshults, Martin Key, and Singer Vehicle Design. Supported by a collaborative digital campaign exceeding one million views, the activation extended far beyond St. Moritz, translating a highly curated physical experience into sustained cultural and digital visibility.